Norman Borlaug + Kellogg's Arcticle

In his Ending World Hunger article, Norman Borlaug discusses how the bioengineering of new plants and crops for different desirable traits and greater yield is not anything new; people have been invening in the evolution of plants since 10,000-15,000 BC. It is simply in a profoundly new manner that crops have been altered, by direct genetic splicing and other recently discovered scientific methods. New issues in the world, mainly a prevoiusly unseen world population of 6.5 billion people, need futuristic, new, innovative solutions, which crop engineering and scientific breeding look to be.

It is a long struggle to accomplish anything for the better, though; suspicious government leaders, anti-crop science groups, and reluctance of populations overall for great change hamper progress. Especially now, when time is of the essence, organizations protest the sale and consumption of genetically modified foods, urge "all natural" and organic foods only, and reduce public opinion of crop engineering overall. These groups, however, typically live in well-off portions of society and have the ability to choose their food, unlike other people in the world whom they are apparently trying to save; their arguement becomes hypocritical as a result.

The Kellogg's article discussed the laser-burning of its logo onto its corn flakes to distinguish them from potential knock-offs, and expansion of the concept to other products should it prove successful. This seems a bit much; the logo itself, and all the other cereal box features, should be enough to seperate the cereal from the competition. This may be a cover for a far greater potential advertising ploy, as people might become more endeared to Kelloggs by simply seeing the brand name over and over again every time they take a bite!